Lead with the action a person can take, not the infrastructure underneath it.
POCKET BRAND RESOURCES
Simple money deserves a clear identity.
Everything needed to represent Pocket consistently—from our core colors and logo system to the words we use when explaining the product.
Download brand kitBlockchain power.
Human experience.
Pocket makes blockchain-powered money products feel familiar, useful, and human—without asking people to learn blockchain first.
Be precise about rates, fees, partners, risk, and what Pocket does or does not provide.
Use familiar language, calm confidence, and explanations that make sense the first time.
Recognizably Pocket.
Pocket Green is the signal. Ink and warm cream do most of the work. Gold is supportive—not dominant.
Pocket Green
#00A862Primary action and brand signal
Pocket Ink
#0F1B14Primary copy and dark surfaces
Warm Cream
#FBF3ECPrimary background
White
#FFFFFFClean surfaces and reversed copy
Deep Green
#007A48Hover and emphasis
Soft Green
#E2F4EASupporting panels and states
Pocket Gold
#B8860BLimited secondary accent
Soft Gold
#F7E9C6Warm secondary surfaces
Give the mark room to breathe.
Use the horizontal logo by default. Use the icon where space is compact and the Pocket context is already clear.
Keep this minimum space free on every side of the logo.
For the horizontal logo. Use the standalone icon below this size.
Keep small applications simple and avoid adding the wordmark.
Protect recognition.
Do
Use the supplied artwork without redrawing it.
Use the dark logo on cream, white, and light photography.
Use the white logo on Pocket Ink, Pocket Green, and dark imagery.
Scale proportionally and preserve at least half an icon-height of clear space.
Don't
Do not stretch, rotate, crop, outline, or add effects to the logo.
Do not recolor the logo outside the approved dark and white versions.
Do not place the logo over noisy imagery or low-contrast colors.
Do not rearrange the icon and wordmark or recreate their spacing.
Direct, bold, readable.
LABIL GROTESK / BLACKMoney tools
for real life.
for real life.
HEADLINES
Use Labil Grotesk Black or Bold. Keep language short, active, and confident.
BODY COPY
Use Regular or Medium at comfortable sizes. Prioritize clarity over density.
CASE
Sentence case is the default. Uppercase is reserved for short labels and expressive display moments.
Talk about what people can do.
Clear action, clear benefit, no technical prerequisite.
Infrastructure language belongs in technical documentation—not consumer messaging.
Never imply guaranteed returns. Show fees, partner roles, and important conditions clearly.
Ready to use Pocket?
The kit includes approved logo variants, the standalone icon, and the 1200 × 630 social banner.
Download the complete kit